That is.. how to get your small business website found ranking #1 on Google?
Okay so you’re already at the top of your family and friend list of favorite websites. Good work but those 15 visits to your small business website won’t cut it – I am sorry to say!
You need more visitors coming to your site and search engine optimisation is one of the, if not the most, affordable ways to get traffic to you site.
The homepage is one of the most important pages of your website. The homepage is the ‘front door’ of your business and you need to SEO your homepage even if this is not one of the pages you expect to get high rankings.
We will focus on your homepage. Google ranks webpages not websites and your homepage is per default your strongest page so the below SEO tips will focus on your homepage.
Not everyone can afford to hire an SEO agency so follow these basic search engine optimization (SEO) tips and you have a much better chance at ranking number one on Google for your company name.
Caveat. If your brand name is a generic keyword it will take you more time and effort to rank highly. Simply because there will be more websites targeting these keywords, so all of a sudden you’re facing competition for your site name.
SEO tip #1 – Content
The actual content of you site’s pages (yes including your homepage) is the most important SEO ranking factor. In fact this comes straight from the horse’s mouth.
Google says: Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. https://support.google.com/webmasters/answer/40349?hl=en
SEO has come a long way and it’s no longer enough to just impress Google-bot. Today you also need to impress humans.
People aren’t stupid (well most aren’t). People know good content when they see it and will likely want to hang around, check out the rest of your site or even share it on social media or link to it.
What humanoids like, robots like as well. Therefore, optimise for both humans and Google.
Make sure you have actual content (text based) on your homepage otherwise it will struggle to rank on Google. Don’t just concentrate on your homepage’s content, create content for your service or product pages, and you should start a blog.
SEO tip #2 – Page title
The title tag tells both users and search engines what the topic of the page is. Page titles heavily influence rankings and should therefore be strategically named and relevant to the page content.
Page titles how in Google’s search results and should not exceed 65 characters (incl. spaces). A terrific resource on title tags is http://www.siegemedia.com/seo/title-tags
SEO tip #3 – Meta tags
While you are at it you should also look at optimizing your other meta data tags such as your meta description and social media tags.
Meta descriptions influence SEO and should be unique to every page on you site and be relevant to page content.
The tag should not exceed 156 characters in length (incl. spaces).
Remember it’s your “free ad” in the search result. Write descriptions that both inform what the page is about but should also interest people i.e. there to trigger the click. A good resource on meta descriptions and how to optimize for optimial click through rate is this https://blog.kissmetrics.com/meta-description-magic/
Next up to optimize is your social media tags; your OpenGraph and Twitter Cards are tags that are there for better social sharing. More here https://moz.com/blog/meta-data-templates-123
SEO tip #4 – Logo image
Most websites have a logo and there are two easy ways you can optimise your logo image. Make sure that the image filename has the name of your brand. For example: ‘company-name.png”.
Search engines cannot “read” images therefore it’s important to utilize the ALT text attribute, make sure that the ALT text also includes your company name for example “Company Name”.
SEO tip #5 – URL canonicalization
Canonina… say what?!? I know sorry couldn’t help myself.
Canonicalization refers to normalizing multiple URLs (slaves) to one canonical URL (master). A popular and good option for dealing with duplicate content (pointing the slaves to the master) is to use the rel=canonical tag and here is a great resource from Google https://support.google.com/webmasters/answer/139066?hl=en
SEO tip #5 – Links
Links act as votes of popularity and the number of domains (as in other relevant websites) that link to you is one of the most important SEO ranking factors. A low-hanging fruit when building links is to link back to your homepage from your social media profiles. Another one is to leverage existing relationships, think suppliers etc. http://backlinko.com/link-building
Make sure search engine optimization is part of your digital strategy. By implementing these five basic SEO tips your website will stand a much better chance of getting found on Google.